The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Adam Baker
Company:
Blottr
Proposition:
User-generated online news service

Blottr

Blottr

Citizen journalism is the new buzz phrase in online media. Blottr, powered by users who are in the right place at the right time, nearly always breaks stories first, often hours before the mainstream services. Blottr currently breaks news from seven UK cities and growth is ensured through the firm's 'Write to Earn' scheme that allows citizen journalists to earn cash per multiple of page impressions. As for the business model, Blottr has launched a technology platform, NewsPoint, which is available via API on license to partners, enabling them to build communities and create Blottr-esqe unique user-generated news content to compliment their existing platforms. The firm's credentials are solid: founder Adam Baker is a serial technology entrepreneur with five businesses under his belt and Blottr recently received a £1m investment from MyVoucherCodes owner Mark Pearson.

  • Trailblazer in the monetisation of citizen journalism
  • NewsPoint allows other media owners to plug in to the Blottr network
  • Viral growth in the UK, powered by breaking news
Learn more about Blottr

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