The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Voting is now closed
Founder name(s):
Paul Aitken
Company:
Borro
Proposition:
Online pawnbroker

Borro

Borro

The world's first online pawnbroker when it launched in 2008, In the last 18 months, Borro has gone from issuing £200,000 to £2m loans a month. The London-based firm offers short-term loans of between £100 and £1m against personal assets including fine art, jewellery, luxury cars and antiques. Of course, pawnbroking at this scale requires some serious kit. Borro's bespoke software monitors default and recovery trends, processes deals online and over the phone, as well as crunching the numbers at super-fast speeds: many customers receive a call-back confirming their loan amount within five minutes. The customer simply picks his/her postage option or brings the goods to a valuation centre and the money is transferred. Borro has some heavyweight investors on board including Octopus Investments and Eden Ventures, bringing a £25m chunk of cash into the business to fund marketing and the loan book. It also boasts unheard of staff retention rates: only one of 40 staff has left since inception.

  • Bespoke software gives Borro the edge over the competition
  • Capable of issuing loans of up to £1m
  • Serious backing from a raft of VCs
Learn more about Borro

more like this www.o2.co.uk/sme Natwest RBS Intuit Viking Mishcon de reya
  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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