The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Rob Williams and Trevor Newman
Company:
Car Phone Company
Proposition:
B2B mobile phone and car kit company, with time management and technology training

Car Phone Company

Car Phone Company

The Car Phone Company is a breath of fresh air. Founders Rob Williams and Trevor Newman never use jargon, avoid acronyms like the plague and offer a bespoke training service to make sure that clients know their hardware (and software) inside out. Twitter is key to the Car Phone Company's success: it's an incredible sales generator for the business as well as being a useful customer support channel. Williams monitors all activity on the network so that each tweet can be related to a sale, upsale or the resolution of a customer query. The Car Phone Company is also one of the few firms in the industry to receive a Royal Warrant from HRH The Prince of Wales. No wonder turnover is approaching a quarter of a million within three years.

  • A technical firm that uses plain English
  • Achieved a rare-as-hen's-teeth Royal Warrant
  • Smart use of Twitter for sales as well as marketing
Learn more about Car Phone Company

more like this www.o2.co.uk/sme Natwest RBS Intuit Viking Mishcon de reya
  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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