The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Luke Smith
Company:
Croud
Proposition:
Search and social media marketing for small businesses

Croud

Croud

Before launching search and social media marketing firm Croud, founder Luke Smith spent three years learning the ropes at Google. He managed Google's relationships with media and digital agencies; business worth £60m a year to the search giant. With Croud, Smith and his team claim to have stripped out the traditional overheads of an agency. They have developed a proprietary cloud management technology offering 'unrivalled savings' in search and social media marketing. A bold claim but £250,000 of revenue in just four months of trading and an official partnership with - you guessed it - Google, goes some way to backing it up. Offering performance-related billing and 24/7 hour access to one of its remote freelance search experts, Croud is looking to use the crowd to enhance both his clients' experience of working with marketing agencies and the results. With an impressive client list even in beta mode, Croud is definitely one to watch.

  • Founder with impressive track record
  • Cloud solution to traditional marketing agency model
  • Cost savings and greater flexibility for SMEs
Learn more about Croud

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