The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Rob Berrisford, Emma Kennedy, Jess Berrisford
Company:
Crowdity
Proposition:
Group buying site offering discounts of 50% or more

Crowdity

Crowdity

Following the success of group buying pace-setter Groupon, Crowdity has made impressive ground to join the chasing pack since its launch in 2010. Founders Rob Berrisford, Emma Kennedy (both ex-TopTable employees) and Jess Berrisford, readily admit they're looking to eat into the market Groupon has created, but with a fraction of the budget of its reported $25bn-valued US rival. Crowdity is already hitting some impressive numbers, shifting 33,000 Ocado vouchers in one day! Crowdity takes a commission of every sale with revenues totalling £500,000 in little over a year. The founders took £50,000 of friends and family funding in exchange for a small equity stake and the company is already profitable.

  • UK competitor to US giant Groupon
  • Founders with track record in online voucher industry
  • Strong sales and already profitable
Learn more about Crowdity

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