The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Suzanne Cannizzo
Company:
Cuski International
Proposition:
Design, manufacture and distribution of baby and children’s sleep products

Cuski International

Cuski International

The Cuski is a soft, lightweight cotton baby comforter. Interestingly, it is the first comforter to help with the bonding process between parent and child: the fabric picks up the mother's scent and helps the baby to sleep. Plans are already in place to add more innovative products to the Cuski line. Founder Suzanne Cannizzo has already added an orthopaedic pillow to the range. And the launch of the Cuskiboo, an antibacterial, organic bamboo alternative comforter, has been a resounding success. It is the first ever baby comforter to gain an NHS protocol in this country for use within the NICU and maternity wards. As a result, Cuski has been asked to supply sample bamboo incubater sheets by the Royal Berkshire group of hospitals to help cut infection rates. Over the past five years, Cuski has expanded into 30 countries. It is stocked on Amazon and Kiddicare. And all this has been achieved with just two full-time staff - founder Suzanne Cannizzo and her mum.

  • Fast-growing business achieving economies of scale through widespread distribution
  • Only baby comforter to attain NHS accreditation
  • Ever-expanding range of products
Learn more about Cuski International

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  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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