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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Ed Parry
Company:
Dooster
Proposition:
Online organisation tool for small businesses

Dooster

Dooster

Frustrated that most online organisation tools appeared to be built by web developers for web developers and not for 'normal, offline businesses', charity worker Ed Parry started work on Dooster. After several rebuilds and initial teething trouble, Dooster seems to have found the magic formula. Revenues are now creeping above £50,000 and a growing subscriber base pays between $14 and $97 a month. Glowing customer reviews are increasingly billing Dooster as a user-friendly alternative to Basecamp - a claim that boldly sits on its homepage. Ease of use is Dooster's USP, synching with Outlook and Google Docs and coming with a promise that 'even your grandma could use it'.

  • Business-focussed organisation tool
  • So easy your grandma could use it!
  • Loyal user base that gets to try before they buy
Learn more about Dooster

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