The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Freya Sykes
Company:
Ella Riley
Proposition:
Manufacture, wholesale and retail of traditional sweets and toffees

Ella Riley

Ella Riley

Wish toffee didn't stick your jaws together? Ella Riley is the only sweet manufacturer in the UK that produces the unique, non-tooth-pulling toffee that is still a firm toffee not a caramel. Neat, huh? It's her great great uncle's recipe and she recently acquired it back from Kraft, who owned the rights. Today, Ella Riley, named for Freya's Sykes' grandmother, is comprised of one shop, a thriving wholesale business and a factory on the way. Sykes cannot meet demand for her olde worlde confectionery: there's just too many people after the stuff. But rather than build any old factory to boost production, Sykes has her heart set on an eco-solution complete with solar panels and wind turbines. Of course, you would expect no less from a company that recycles its jars and Lion's boxes. With more products, Ella Riley will have to deliver to its customers. And yes, the fleet will be green.

  • Completely unique and patented toffee product
  • Multi-channel sales model
  • Green credentials and ambitions galore!
Learn more about Ella Riley

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