The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Katherine Sparkes
Company:
Flamingo
Proposition:
Community marketing agency

Flamingo

Flamingo

Started from her bedroom with a second-hand laptop, Katherine Sparkes set about convincing large companies to entirely outsource their Corporate Social Responsibility budgets. Set free from corporate confines, Sparkes says her boutique agency Flamingo 'runs amok with ideas'. Projects have included Bra Bank, a donation programme to help women in remote African villages and raise money for Breast Cancer Care. Clients include pub chain Orchid Group, heralded by the United Nations for its CSR policy as 'the ideal blueprint for how all modern companies should be run'. Flamingo also practices what it preaches, creating a social media campaign to build a community school in Kenya and supporting local schools' enterprise activities. Flamingo's social endeavours aren't at the expense of its bottom line however, with annual growth of 26%.

  • Self-funded, zero start-up cost, just three full-time employees
  • Helping corporate companies deliver meaningful CSR activity
  • Walks the talk: used social media to build a school in Kenya
Learn more about Flamingo

more like this www.o2.co.uk/sme Natwest RBS Intuit Viking Mishcon de reya
  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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