goAugmented
Augmented reality is the new wave of interactive virtual
technology. It adds a layer of 'virtual reality' to your
surroundings. GoAugmented's Dan Sodergren has come at the niche
from a purely marketing angle, working with brands such as
Manchester City Football Club, The British Library and Samsung to
zoop up their customer experiences with digital wizardry. He is a
veteran at the marketing game, with a couple of businesses under
his belt and a wealth of marketing experience. The industry has
been fuelled by the explosive growth of the smartphone market and
is mushrooming with the rise of tablet devices. Sodergren and his
technical director Nadeem Rashid launched GoAugmented's new digital
service, bootstrapping the business for the first six months.
Turnover within three years is set to hit £400,000.
- High tech, fast-growing niche
- Working with big brands to augment the user experience
- Capitalising on the popularity of smartphones and tablets
Learn more about goAugmented