Gower Cottage Brownies http://www.gowercottagebrownies.co.uk
Chocolate brownie e-tailer and wholesaler targeting the gift market
They say that truly great products market themselves and this is certainly true of Gower Cottage Brownies. Those who are gifted a batch are usually so wowed by the packaging and taste that they become customers themselves. And the proof is in the pudding: founder Kate Jenkins has built a £100,000 turnover on her baking, with 30 wholesale customers on the books. Her marketing prowess is phenomenal across the board: glowing editorial mentions have appeared everywhere from The Sunday Times to the BBC and Jenkins even has a few celebrity endorsements under her belt. She keeps customers engaged by sharing recipes and news on her website and was recently ranked among the Top 100 Social Brands alongside Starbucks and Dell - not bad for a one-woman band!
- Smart branding means that the Gower Cottage Brownies market themselves
- Ambitious marketing strategies have achieved phenomenal growth
- A two-tier business model with e-tailing and wholesale