Great Little Place
Great Little Place is a business built entirely on the power of
the crowd. It started life as a Facebook page, collating
recommendations for great places to go in London first and then
different cities around the world. The page had 40,000 fans in a
fortnight. Founders Rich Brown and Rossa Shanks decided to take
their fledgling venture to the next level and created a profile on
crowdfunding site Crowdfunder - offering no equity, but plenty of
love - to any generous investors. They raised £10,000.
GreatLittlePlace.com now boasts 230,000 global fans through
Facebook, Twitter and 22,000 newsletter subscribers. There's a
mobile app on the way with a number of revenue-generating channels
in the pipeline: referral booking commission, affiliate offers and
branded content and newsletter advertising. Yet the real charm of
the venture still lies in its crowd roots. The content writers are
still sourced via crowd mechanics and this is how the business
expands into new cities. You cannot fault the success of this
model: it only has two employees yet the business has a presence in
100 cities.
- Hugely innovative crowdsourcing model
- Crowdfunded to the tune of £10,000 with no equity sold
- Viral spread into new cities
Learn more about Great Little Place