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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Leigh Caldwell
Company:
Inon
Proposition:
Pricing consultancy for business and government

Inon

Inon

Inon was developed by Leigh Caldwell, a leading researcher in behavioural economics, to help businesses work out what to charge for their products and services. Combining behavioural psychology and crowdsourced feedback from real consumers with unique algorithm-based software, Inon reports that clients such as the BBC, Confused.com, Admiral Insurance and Grants Whiskey have seen a 40% increase in turnover and 60% rise in profits within one year. Constantly in touch with the world's top academic minds, Inon often publishes (with permission) the results of its research.

  • Unique take on pricing consultancy
  • Combination of psychology, software algorithms and crowdsourced research
  • Developed by leading academic
Learn more about Inon

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