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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Justin Battell
Company:
Isomob
Proposition:
Mobile web services and apps (the company behind Flirtfinder)

Isomob

Isomob

Isomob has capitalised on exponential growth in the mobile apps to create smartphone dating site FlirtFinder. Rather than rely on the traditional subscription model, FlirtFinder allows its users to make micro-payments of between £1.50 and £10 via their mobile: smart m-commerce at its best. How does it make sure users get the best bang for their buck? Through the use of intuitive design in screen real estate, maximising page views and interaction. In a competitor analysis, FlirtFinder was between two and five times more effective at generating conversations between members. FlirtFinder is the jewel in Isomob's crown right now, but it's working on a number of other cash-generative devices.

  • Mobile-centric business model for a focused offering
  • Smart use of design and m-commerce functionality
  • Junking the traditional dating subscription for a lucrative micro-payment system
Learn more about Isomob

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