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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Belinda Parmar
Company:
Lady Geek
Proposition:
Marketing company dedicated to helping tech and gaming companies sell more to women

Lady Geek

Lady Geek

Lady Geek founder Belinda Parmar is on a mission to shake up the jargon-led tech industry and make technology more appealing and accessible to women. She's already worked with some impressive brands, from XBOX and Microsoft to Grazia Magazine and YouGov. The business model consists of four key areas: Lady Geek Consulting, which helps clients develop marketing strategies for women; Lady Geek PR, which aims to engage a female demographic in tech campaigns; Lady Geek Recruitment; and Lady Geek TV, the female-friendly Top Gear of tech. User figures are impressive: the last Lady Geek video received over 65,000 views. The business was cash positive within three months of launch and forecasts a $3.5m turnover by year five.

  • Targeting a hot potato in the tech industry
  • Impressive client list of blue chips
  • Cloud-based business for total scalability
Learn more about Lady Geek

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