The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Proposition:
Makers of Pillow Talk, a device connecting long-distance lovers
Founder name(s):

Year founded:

Little Riot

Little Riot

Services like Skype have made keeping in touch over long distances easier than ever but there's still a gap in the market for a more personal method of communication. Pillow Talk aims to fill that gap. It is a long distance transmitter, fashioned into a ring, that allows lovers to listen to each other's heartbeat through a fabric panel on their pillow. Due to hit the market in January 2012, Pillow Talk will initially be marketed to long-distance couples but also has applications in the parent/baby arena. The consumer response to the invention has been phenomenal: a video showcasing the benefits of the product has received 250,000 views. Founder Joanna Montgomery receives around 500 emails a week clamouring for the product.

  • New innovation for long-distance communication
  • Opportunities to expand into related markets
  • Promotional video went viral within weeks
Learn more about Little Riot

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