Lovestruck
Lovestruck, launched in 2006, has managed to carve an enviable
niche in a crowded dating market. Targeting young professionals -
early adopters of smartphones - the firm invested in technology
from the start. The move has paid off and Lovestruck has seen
150,000 downloads of its iPhone and Android apps; 17% of revenue
comes from in-app payments. Not just anyone can join, however.
Lovestruck rejects 20% of applicants to ensure a very specific
customer profile, increasing the chance of dating success. The firm
currently operates in the UK, Hong Kong and Singapore - yet still
has a small team and maintains a close-knit start-up spriit. Oh,
and Lovestruck is a paperless company, doing its bit for the planet
to boot.
- International expansion into three key markets
- Revenues and visits boosted through app sales
- A non-existent carbon footprint
Learn more about Lovestruck