My Destination
My Destination started life as a single website,
www.marbellainfo.com, back in the summer of 2006. Neil Waller and
James Street were still at the University of Bath but had a wealth
of local knowledge about Marbella because of their family holiday
homes out there. The website was an instant hit with visitors to
the area and MyDestination, founded with just £600, swiftly
developed into a franchise model. Franchisees buy into the network
by taking on a destination, building up high quality website
content and face-to-face relationships with local businesses, all
supported by the My Destination head office. Today,
MyDestination.com is researched, written and presented by locals in
over 80 destinations. This keeps the site comprehensive, accurate
and up to date too. Turnover has passed £1.5m this year and the
firm is still charted for growth.
- Franchise model keeps the business cash-rich
- Unique, powered-by-locals proposition
- Growth into over 80 destinations
Learn more about My Destination