Naked Wines http://www.nakedwines.com
Online wine retailer whose customers invest in independent winemakers, bringing new and affordable wines to market
Robert Louis Stevenson called wine 'bottled poetry'. Rowan Gormley, founder of Naked Wines, is then the bard. Growth at his Norwich-based firm, a hybrid of wine merchant and social network, has been astronomical. Turnover is set to leap from £10m to £20.5m this year with over 60,000 wine enthusiasts investing £1m a month between them to produce the most delicious, remarkable wines in the world. Naked Wines has truly shaken up the industry, bypassing the wine buyers completely, slashing the marketing costs of wine growers and giving power to the consumer. Naked Wines has created 85 new wines to date. Gormley sells around 10,000 bottles of wine every day through its online portal and sales are set to skyrocket once more with the recent launch of the Naked Marketplace, which allows wine-producers to pitch their wares direct to consumers. It's the crowdfunding model - but for wine.
- Completely innovative and staggeringly successful model for selling and producing wine
- Boosting a beleaguered wine production industry
- Use of crowdfunding model for wine production