The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Patrick O’Luanaigh
Company:
nDreams
Proposition:
Creator of free virtual games

nDreams

nDreams

The games industry has gone through some transformative changes over the past decade. nDreams founder Patrick O'Luanaigh made the sage decision to shun a shrinking retail market in favour of developing free, virtual games. Well, we say free, there are plenty of things to buy within the games. These virtual item sales bring in hefty revenues too, helping nDreams pass the £1m turnover mark. The technology firm isn't tied into any particular platform, using cross-browser technology to allow the games to play on the iPhone, Facebook, web, Xbox 360 and PS3. nDreams is one of the top two virtual items publishers in the UK - with over 300,000 sold in the past six months. It's grown from a one-man band in 2006 to a 16-staff strong company without any debt.

  • Tapping in to the trend for free, virtual games
  • Smart in-game virtual item sales model
  • Games are built to run cross-platform, increasing market exposure
Learn more about nDreams

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