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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Oli Christie
Company:
Neon Play
Proposition:
Innovative games developer for the iPhone, iPad and Android platforms

Neon Play

Neon Play

Neon Play may have only been in business a year but the firm has already notched up some staggering statistics: 21.5 million downloads, seven UK number ones and customers in 120 countries. Not bad for your first venture! Founder Oli Christie has already recouped his start-up capital and predicts a 700% uplift in sales this year in a highly competitive industry. How did he do it? Each game features dynamic banner ads promoting other Neon Play games. The firm also boasts 50,000 Facebook fans and over 5,000 Twitter followers. For a firm with just 15 employees, Neon Play displays the marketing clout of a big brand.

  • Clever use of in-game marketing and social media
  • Carved a clever niche in a crowded market
  • A truly international business - based in Cirencester
Learn more about Neon Play

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