Nuba Cocktails

Victoria Novis spotted a gap in the market for premium, natural cocktails mixed according to authentic recipes. But here's the twist: they are sold pre-mixed in a bottle. Nuba Cocktails only launched this year but there are already three flavours in the range: Mojito, Cosmopolitan, and Mai Tai. Novis has clinched deals with three distributors and is currently retailing at London Zoo, the Midland hotel in Manchester and the award-winning Thatch pub in Devon. First stop bars, hotels and cafes. Next: planes, trains, festivals and parties! Technology is at the heart of this start-up, from the complex extraction method used to draw the mint from the fresh mint leaves to state-of-the-art computer-assisted testing facilities. Novis also has another string to her bow in the form of Jules Hydleman, former Innocent chairman. Alex Epstein - former Apprentice candidate - has also joined the team!

• Impressive market penetration in a few short months
• Use of technology future-proofs the manufacturing process
• Smart recruitment of talent at board level