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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
John Taylor
Company:
ParcelGenie
Proposition:
The world’s first instant gift messaging service

ParcelGenie

ParcelGenie

Ever had a sheep thrown at you? Been given a pixelated margarita? The past decade saw an explosion in the virtual gifts and nudges market but never before have these little purchases been translated into real-world gifts. ParcelGenie allows you to buy something small for someone special. They receive a text notification asking for a despatch address. Their little gift is delivered. Magic. Founder John Taylor launched the venture in 2008 and began scouting for finance the following year. The first round was oversubscribed and ParcelGenie now boasts ex-Nesta chairman Sir Chris Powell and retail entrepreneur Les Whitfield among its angels. The business forecasts a £0.5m turnover this year with a 40% margin on each item. No wonder Amazon is keen to launch a co-branded version in the States...

  • First gift service of its kind in the world
  • 99% redemption rate on gifts
  • Heavyweight board of investors and lucrative deals in the offing
Learn more about ParcelGenie

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