The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Mike Stevens and Dan Shrimpton
Company:
Peppersmith
Proposition:
Natural, healthy confectionery accredited by the British Dental Health Foundation

Peppersmith

Peppersmith

Here's something to chew over. Did you know that most chewing gum contains the same synthetic rubber found in basketballs? Peppersmith founders Dan Shrimpton and Mike Stevens decided that it was high time gum got a makeover, launching a brand new range of tasty, healthy, natural chewing gum. Today, the Peppersmith range of gums and mints is accredited by the British Dental Health Foundation and boasts Bill Bryson and Boris Johnson as fans. And they're doing good for the British farming industry too, sourcing all their mint from Hampshire. Not to mention that all Peppersmith packaging is 100% recyclable, made from FSC-accredited materials and that the gum wrappers come with papers for disposing of your chews.

  • Ethical, natural and medical credentials
  • Innovating in an industry dominated by slow-moving giants
  • Part of the Keep Britain Tidy movement with wrappers for ditching your gum
Learn more about Peppersmith

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  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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