Pink Ribbon Lingerie

When Camille Johnson's mum was diagnosed with breast cancer 16 years ago, she began looking for clothing and lingerie for women who had undergone a mastectomy or lumpectomy. The choice was limited at best, and certainly nothing that could help women post-surgery feel feminine and attractive. In February 2009, she formed Pink Ribbon Lingerie and began trading in September the following year. Pink Ribbon Lingerie is a one-stop shop providing lingerie, swimwear, clothing and sleepwear for women who have undergone breast surgery. 10% of sales are donated to breast cancer charities and Johnson is a fierce campaigner, dedicated to raising the awareness of breast cancer. It's a very sensitive issue for many of the women who shop on the site, so Johnson provides branded measuring tape for women unsure of their size.

• Truly social enterprise, bringing choice and style to women after breast cancer surgery
• Discreet and sensitive service puts the customer first
• One-stop shop, stocking a full range of clothing for women after a mastectomy or lumpectomy