The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Proposition:
Pitcher House helps innovative small companies bring their products to market
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Pitcher House

Pitcher House

Pitcher House is a truly digital business. Founder Laura Rigney carries out all her marketing campaigns via Twitter, Facebook and LinkedIn and all her existing clients have been sourced via social media. This venture is completely unique: there are no other UK-based businesses pitching to large retail buyers on behalf of start-ups. Most of Rigney's clients are mums like her, trying to bring innovative new products to market. Rigney has a great little black book of industry contacts to help these fledgling entrepreneurs do just that. And her business is smart: 90% of turnover converts to pure profit and Rigney aims to have a client list of 32 companies by the end of 2012.

  • Unique business pitching new products to retails buyers
  • Totally online: scalable, profitable, a moveable feast
  • Ambitious growth strategy to get to 32 clients in just over a year
Learn more about Pitcher House

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