Innovative easy-to-pour potty
'It's so simple we can't believe nobody had thought of it before,' says founder Jon Rathbone of his easy-to-pour potty that's already stocked in Mothercare, Boots, Tesco and Amazon a little over a year after launch. Pourty's unique hygienic pouring duct and anti-drip lid solves the problem of spillage over the area the child sits and also protects the parent from any nasty splash back! Earning rave customer reviews and a number of design awards, Pourty is on track for £100,000 of sales this year - enough to convince Jon to quit his job as a corporate lawyer with Mulberry Group PLC to focus on the business full-time alongside wife Lucy, the company's only other employee. Pourty launches in the US this month, with distribution already set-up for Australia, Japan, Germany, Greece and Holland.
- Unique patent-pending design improving a product largely unchanged for generations
- Already stocked in leading retail outlets
- Export channels established for overseas expansion