Pyjama Drama

Pyjama Drama classes are all completely unique: a child can start at six months, leave at seven years old and never repeat the same class. Founder Sarah Owen's background in education means that the entire programme has been written to support the current requirements of the national curriculum in England, Scotland, Northern Ireland and Wales. This is a valuable selling point, enabling Pyjama Drama to work closely with nurseries and schools. Franchisees have a wide range of potential income streams: classes are delivered in 'public' sessions, in nurseries, playgroups, children's centres and in schools, through lunch time and after school clubs. Pyjama Drama currently has 16 franchises across the UK and is on target to reach 20 by the end of 2011. In addition to growing in the UK market, Owen is also looking to expand internationally. And there's another possible revenue stream in the making: Owen has written over 80 original Pyjama Drama songs that could be licensed to other teachers. Smart!

• Unique classes mean that kids stay with the service from babyhood to seven years
• Clever use of national curriculum makes Pyjama Drama attractive to schools
• International expansion and audio licensing agreements on the cards