All natural, preservative-free food and drinks

Righteous Living has achieved the holy grail for a start-up business: a listing in two of the UK's top supermarkets, Tesco & Waitrose, within its second year trading. So far, the Righteous Living range consists of three all-natural salad dressings and a healthy cooking oil with less than half the fat of standard oils. Founder Gem Misa has designed the Righteous range to be completely free of preservatives, extenders and artificial flavourings - yet they still have an eight month shelf life through some smart work with a food technician. John Torode and Gregg Wallace (of UK Masterchef fame) gave the dressings a hat tip in their Daily Mail food column and Righteous Living has even been featured on the BBC website as a 'best new product'.

• Products listed in Tesco, Waitrose and Harvey Nichols
• Celebrity endorsement from food critics John Torode and Gregg Wallace
• Differentiates from existing products by using all-natural, preservative-free ingredients