Pre-mixed frozen cocktails
Rocktails founders Naomi Kibble and Helen McAvoy were told that it would take two years and £100,000 to bring their new frozen cocktail concept to market. Instead, the pair did it in less than a year on a shoestring budget of £23,000. Ideal for cocktail lovers with no time, a tiny kitchen, or a shortage of mixology skills, Rocktails come with just three instructions: freeze, leave, squeeze. Easy. Unlike many players in the alcohol industry, Kibble and McAvoy have also decided to be transparent about ingredients, calories, and alcohol unit measures. Of course, they can afford to brag: their pre-mixed cocktails are free from artificial colours and flavourings, come in double servings at 10% ABV and each cocktail is no more than 140 calories per serving. The firm has only been trading for five weeks but is already three weeks ahead on sales targets, and the multiples are clamouring to stock the current range in Frostberry, Arctic Passion and Coolcumber flavours.
- Great, innovative cocktail concept
- Market traction achieved in just five weeks trading
- Transparency on alcohol units, ingredients and calories