Simply Electricals
Simply Electricals isn't your run-of-the-mill electrical store.
First of all, it started life as an online business, then, bucking
the trend, opened a bricks and mortar store in Bolton. The reason?
Some customers wanted to see and touch the products in real life
before purchasing. The whole business is geared towards making the
customer experience as positive as possible. Founder Michael
Gilmore recently created an online knowledge centre for people
looking to mug up on the latest gadgets and the benefits of certain
specifications. The firm also has its own Youtube channel,
featuring video demonstrations, reviews and promotions. Rather than
force the consumer to come to them, Simply Electricals has set up
retail channels everywhere a customer wants to find them, including
eBay. Branding and product lines across the store, website and eBay
shop are all consistent, as is pricing. This boosts consumer trust
in an industry infamous for 'cowboys'.
- Multi-channel retailer covering online, offline and eBay
- Emphasis on customer service
- Reactive and flexible business model
Learn more about Simply Electricals