Sophia & Matt
For a handmade textile company, Sophia and Matt has a very
scientific approach to sales. Since inception, every product sold
has been recorded and crunched, enabling the founders to work out
exactly what fabrics do well and in what styles. This has led to a
very lean buying strategy - handy, when you're down to your last
£50 to buy new stock. But the firm is founded on prudence: it was
launched with just £15 and a bag of unwanted zips. They decorated
and fitted out the shop with their own hard labour. Co-founder Matt
Savage built the whole Sophia & Matt ecommerce platform
himself. The technophile of the pair, he has also developed a
private iPhone app so that the founders can keep on top of live
sales data from anywhere. Business has flourished under this
strategy, growing steadily through reinvested profits to a £250,000
turnover.
- Unique, handmade goods
- Entirely bootstrapped and self-made business
- Smart use of sales data to predict future trends and allocate
budgets
Learn more about Sophia & Matt