Splats

Children love jumping in puddles. That's just how it is. But wellies are heavy and stiff - a big no-no for kids. Splats are different. The boots have a non-slip hardy sole to withstand the most active little feet, while the soft fabric upper boot is waterproof and breathable. The whole boot is wipe-clean and they look fantastic too. Fenwick, Micro-Scooter and Surfdome.com agree: they've already placed orders for the boots, which are due to land in January 2012. Even Nickelodeon is interested in a slice of the action and a possible air-time/profit-share deal is in the works. Splats has been launched on a shoestring, with founders Rainbow Hart and Amy Gowan selling their most precious possessions to get the business off the ground. It helps when you've got some great friends who are willing to pitch in too. Especially when you are friends with a fashion photographer for Net-A-Porter, a graphic designer and an advertising director!

• Brand new product for the lucrative kids footwear market
• Retailers and commercial deals already secured pre-launch
• Bootstrapped start-up with no debt