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The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Ell StartupPRella
Company:
Startup PR
Proposition:
Affordable, flexible PR for start-up businesses

Startup PR

Startup PR

This smart PR agency is almost entirely virtual. Founder Ella Gascoigne uses Skype to manage clients and freelancers, and Twitter, LinkedIn and Facebook to market her services. Working from a home office to keep overheads low, Gascoigne's network of freelances are all senior PR folk, but she scales the team up - or down - as business dictates. This allows her to offer highly competitive rates to her small business clients - and there's no retainer fee. Gascoigne started her business after being made redundant. Within three years, she has grown the agency from a single investment of £500 (to buy a laptop) to a £60,000-turnover firm with a loyal roster of clients.

  • Incredibly lean business model ensures profits stay in the business
  • Great PR deals for start-up firms on small budgets
  • Scalable through a network of freelancers
Learn more about Startup PR

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