The Wine Pantry http://www.winepantry.co.uk
London’s first English wine retailer
Founder Julia Stafford and partner Dominique Hopgood use two words to outline The Wine Pantry's USP: English. Wine. London's first exclusively English wine shop opened in foodie haven Borough Market in May, selling 1,200 bottles in its first month and taking £45,000 in the 11-weeks up until the Smarta 100 deadline. The Wine Pantry sees itself as a platform for the buoyant UK wine industry (the number of bottles produced almost trebled in the last year) to sell beyond the cellar door and describes its selection - 16 of which can be tasted on the premises - as an 'exhibition of English wine'. Wine fanatics with plenty to say, the founders have courted plenty of press attention with pieces in Harpers, Time Out & The FT to name but a few. The Wine Pantry also sells online, stocks British food produce, and offers catering and tasting events.
- Strong USP: taking English wine to the masses
- Impressive launch sales and PR
- Multi-channel sales