Ticket Tailor

As one of Ticket Tailor's clients explains: "Booking fees are like paying for tap water in a restaurant. It just doesn't make sense." Founder Jonny White is looking to turn the ticketing industry on its head with a ticketing system that doesn't charge booking fees. With Ticket Tailor, the seller pays a subscription to use the site and can sell as many tickets as they like. Sellers can optionally set their own booking fees if they wish, which they get to keep, but many pass the savings on to their customers. It's a far more transparent system and one that is already pulling in revenue: sales at the site have doubled month-on-month since TicketTailor.com went live in March this year. The business can afford to build the brand slowly: all the business applications are hosted in the cloud, making Ticket Tailor lean, mean and versatile. White is a great example of bootstrapping at its best: to fund growth he takes on small web development jobs, keeping the business debt-free.

• Over-hauling an annoying and unfair booking system
• Lean, cloud-hosted business keeps overheads down
• Sales increasing steadily since launch