The Smarta 100 is a celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.

2011
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Founder name(s):
Gavin Smith
Company:
Unknown Prints
Proposition:
Affordable bespoke artwork from new/unknown graphic designers and photographers

Unknown Prints

Unknown Prints

Unknown Prints sells artwork generated by the people. Unlike most art prints stores - where the art is stock images - the website lets unknown artists submit what they think will sell. All submissions are reviewed by founder Gavin Smith and, if accepted, are printed on demand in limited edition fine art prints of 200 (maximum). The artists receive a royalty on the artwork sold - 40% of the sale price of their work. The print-on-demand model is important: many shops only have stock sizes and only one paper type. Unknown Prints prints on various media types - matt paper, gloss and canvas - and can produce an optional border so that the image can be trimmed if necessary. The website launched earlier this year and, despite a few teething pains, now hosts hundreds of original pieces.

  • Makes art affordable for the masses
  • A platform for ordinary people to showcase great pictures
  • Flexible print model gives the business scale and increases margins
Learn more about Unknown Prints

more like this www.o2.co.uk/sme Natwest RBS Intuit Viking Mishcon de reya
  • Partners & Sponsors
  • Natwest
  • Royal Bank of Scotland
  • intuit
  • Viking Direct
  • Mishcon de reya


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