Urban Coffee Company http://www.urbancoffee.co.uk
High end, Birmingham-based coffee shops
The Urban Coffee Company has brought the traditional cafe concept bang up to date with a social, digital, hybrid sales model. You can buy premium coffee through the website, check out the latest deals and specials on Twitter, talk about your favourite beans on Facebook, or order you latte through the Urban Coffee iPhone app. The shops (there are two) stock every conceivable kind of coffee, including the super-rare kopi luwak coffee, an Indonesian speciality which passes through the bowels of covet before brewing. And the Urban Coffee staff are expert at knowing the right coffee strength, type and extras to keep customers coming back for more: a designated 'Coffee Connoisseur' researches new brands and trains employees to make sure they are up-to-date and educated about the coffee menu. And Urban Coffee also supports the local entrepreneurial community, purchasing everything from cupcakes to cleaning products from local suppliers.
- Only coffee shop in Europe to boast an iPhone app
- Great use of social media
- Strong product lines with an emphasis on customer service