Wedge Welly
You probably remember Wedge Welly from that episode of
Dragons' Den. Not only did the founder, Sarah
Longhorn, manage to secure funding from retail mogul Theo Paphitis,
the business is among the most successful to come out of the show
to date. From exclusive partnerships with leading retailers to a
new international export division, Wedge Welly is going from
strength to strength. At peak times, the website sees up to 100
orders a day and turnover this year is set to be nearly £750,000.
The business' success is down largely to a savvy understanding of
the core Wedge Welly customer. There are three ranges to suit the
different tastes of their key demographics: Unique, Flex, Curve and
soon Splash, which aims to target the value market.
- Diverse product range to target a wide demographic
- Creation of new revenue streams through export and
partnerships
- Retail clout of Dragon, Theo Paphitis
Learn more about Wedge Welly
