A collaboration tool merging wikis, blogs, comments, forums and social bookmarks into a single, digestible format
'Mass discussion' is the name of the game. Yoomoot allows users to have consistent, structured conversations across many platforms by pulling comments under a single umbrella 'question'. Think Quora but homegrown and more robust. Yoomoot did not have the easiest start in life. Founder Barbara Nowacka scrimped and saved to launch the firm, outsourcing the build to Eastern Europe and doing the marketing, design, user testing and accounting herself. But, without money coming in, she had get a full-time job to pay the bills and Yoomoot became a side project. After saving some working capital, Nowacka is back at the coal face and the service is set to relaunch with a brand new look this September. The service already has its first white-label client, 1,000 unique users every day and, with Quora raising awareness of the concept with its marketing millions, Yoomoot is set to make waves.
- Launching into the hot social media integration space
- 1,000 unique users a day
- Countless applications: from 'mass decision-making' to problem-solving