These five companies have truly gone that extra mile to create
something truly unique. Be it a new product revolutionising an
industry or a smart service disrupting the status quo, this
shortlist is among the most innovative entrepreneurial brains in
Britain today. The innovation category is always the toughest
category to judge: every single company listed in the Smarta 100
has displayed real innovation. Nonetheless, these five brilliant
businesses have outshone the competition in the brainbox
department.