You don't have to have a big budget to make a big noise. These
firms have created a phenomenal buzz around their brands,
converting new customers and boosting revenues, all on a shoestring
with no help from agencies or big shot marketing consultants. From
Facebook to smart packaging, this shortlist proves that for every
firm, there's a perfect marketing channel. You just have to be
savvy enough to work out which - and create the killer campaign to
make it work for you.