Japanese animal onesies that are lightweight, durable and fun to wear.
You might think that dressing up like a cute, cuddly animal isn't socially acceptable past the age of six. Wrong - it's actually never been cooler (god, get with it will you?). That's all thanks to Kigu who, in 2009, became the only company in the western world to sell kigurumi - Japanese animal onesies.
The costumes - available in the style of practically every animal under the sun - had previously been spotted on teenagers in Tokyo and once released in the UK became an instant hit, particularly with uber cool celebrities such as Florence Welch, Lily Allen, model Daisy Lowe and Arctic Monkeys singer Alex Turner.
Kigu's designs have also been written about in a number of high profile publications (including The Guardian, Dazed and Confused and Vice magazine) and are stocked on the shelves of Urban Outfitters.
It's no surprise then that the business has managed to double its turnover in the last 12 months. It will no doubt be seeing bigger profits next year too, with the launch of Kigu Australia, where we're guessing the Kangaroo onesie will be particularly popular.