Smarta.com and our judges

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What is Smarta?

Smarta.com is a business support and advice network for start-ups, small business owners and entrepreneurs.

Smarta provides independent, entrepreneur-led support and is backed by some of the UK's top entrepreneurs including Dragons' Den's Theo Paphitis and Deborah Meaden.

By business people for business people, Smarta is the ultimate resource for business how-to guides, features, exclusive video interviews with leading entrepreneurs and is packed with helpful tools and templates.

Visit www.smarta.com to access all this free of charge and register your profile to start interacting and exchanging knowledge with the Smarta network.

The Smarta 100 judges

To help us judge the Smarta 100 we've enlisted the help of five of the UK's most respected entrepreneurs, all of whom share the Smarta vision and who you can see interviewed at www.smarta.com/advice/videos:

  • Deborah MeadenDeborah Meaden - After starting and running several of her own businesses in her 20s, Deborah eventually took over her parents' business Weststar Holidays, taking it from one to five holiday parks and catering for more than 150,000 people per year. She sold the company for £33m in 2005 and joined the panel of Dragons' Den a year later, where her notable investments have included YoudooDoll and Buggyboot.
    Watch Deborah's video interview on Smarta.

  • Michael BirchMichael Birch - Michael owned five businesses before he and wife Xochi set up Bebo in 2005. The site went on to attract over 40 million users, making it one of the most popular social networking sites on the internet before being sold to AOL in March 2008 for£420m.
    Watch Michael's video interview on Smarta.

  • Shaa WasmundSháá Waasmund. Sháá is the founder and CEO of Smarta. She was recently named in Management Today's '35 women under 35', its list of Britain's brightest, young business stars. Sháá has worked with likes of Sir Bob Geldof and Sir James Dyson and previously started Mykindaplace.com, which was sold to BSkyB in 2006. 

  • Charlie MullinsCharlie Mullins - Charlie began plumbing at just 12 and left school without any qualifications. He set up Pimlico Plumbers in 1979, growing it into a multi-million pound business serving a string of celebrity clients. Charlie recently appeared on C4's Secret Millionaire.
    Watch Charlie's video interview on Smarta.

  • Sahar HashemiSahar Hashemi - Sahar turned her back on a career as a lawyer to start the UK's first coffee chain, Coffee Republic, with brother Bobby in 1995. After selling in 2001, Sahar wrote a best-selling book, 'Anyone can do it', and launched Skinny Candy in a joint venture with confectionary giant Glisten Plc in 2007.  
    Watch Sahar's video interview on Smarta.