60 second start-up: Cuckoo Foods

0-5 seconds: Sum your business up in a sentence

Our on-the-go Bircher muesli pots offering consumers a revolutionary take on traditional Bircher muesli with exciting and innovative varieties designed to appeal to Britain's adventurous palate. 

5-10 seconds: What's the business model?

We want to offer time poor individuals, the health-conscious and those looking for something more exciting and tasty an on-the-go breakfast, snack or wholesome pudding solution. We will be selling our products through retail, the travel sector and food service.

10-15 seconds: Who are your competitors?

Moma make Bircher muesli and porridge pots for retail. We also consider chains such as Pret, Eat and Starbucks as competitors.

15-20 seconds: What's your USP?

Our bold and interesting flavour combinations, the addition of superfood, linseed, our beautiful compote layers making the product more visually appealing on the shelf, the chunky and generous fruit portions each pot is loaded with, and our fun and eye-catching branding.

20-25 seconds: How have you funded it so far?

We have self-funded so far but will likely be seeking outside investment in the near future.

25-30 seconds: What were you doing before?

Lucy: I had graduated from Newcastle University where I studied Fine Art and was completing a four month internship with the interior designer David Collins.

Anna: I had just graduated from Edinburgh University where I studied Business and Psychology and spent the summer working for a management consultancy start-up in Bermuda.

30-35 seconds: Where did the idea come from?

The idea came from Anna's mum who is an amazing and very creative cook. Throughout the summer she was coming up with endless Bircher muesli recipes at home. We realised there was nothing like it and saw an exciting opportunity.

35-40 seconds: What's the smartest thing you've done so far?

We made lots of good friends in the industry who are a great support network. To get started we phoned up other food brands we love and asked for their advice. We learnt a massive amount and used it to validate our idea, and we continue this exercise all the time. It is a great (free) way to learn, and everyone is willing to give five minutes of their time.

40-45 seconds: What's the stupidest?

To be honest, we are very organised and we planned everything very carefully, so we have no major regrets but it really is a learning curve and all of the small mistakes we make will hopefully help us in the future.

45-50 seconds: If your business was a biscuit, what would it be?

We would be a freshly baked homemade biscuit.

50-55 seconds: Which idea are you a bit jealous of?

We are jealous of food trucks and carts. It was an area we explored in the beginning but was not viable for our product. They are all so fun and passionate about what they do and are doing amazing things for the foody world and are a real inspiration.

55-60 seconds: Where are you going to be in 12 months' time?

We would like Cuckoo to be a well known and loved challenger brand. We would like to have gained a listing with at least one multiple and be setting the wheels in motion to introduce some new products. We also hope we are still loving what we do!

To find out more about Cuckoo Foods, click here, or follow them on Twitter and like them on Facebook.

Catch up with last week's 60 Second Start-Up here.

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