It costs less than you might think to start your own business. The average cost of starting-up is £312. That's less than a new iPad, a third of the price of an arsenal season ticket and, most importantly, less than what the average employee earns in just one week at work.
SEO, social media and choosing the right domain name - there are lots of effective ways to drive traffic to your business online. But how good are you at using your website data to turn first time visitors into loyal customers?
Blippar, the augmented reality advertising platform, recently represented innovative British businesses at the "Britain is Great" event in New York. Britain is Great promotes the country around the world as an amazing place to do business.