60 second start-up: September Street

0-5 seconds: Sum your business up in a sentence

September street is an online marketplace showcasing premium women's fashion designers all with an ethical, socially conscious twist.

5-10 seconds: What's the business model?

We take a commission on sales, providing designers with a risk-free route to market.

10-15 seconds: Who are your competitors?

Our competitors are small independent boutiques as well as multi-site platforms. We are also competing with traditional high-street retails as we are trying to change the way women think about clothes and shopping.

15-20 seconds: What's your USP?

We make shopping for premium women's clothing easy and guilt-free.

20-25 seconds: How have you funded it so far?

I managed to save some money whilst working during my time at University and my lovely Dad has also helped get me up and running.

25-30 seconds: What were you doing before?

I'm only 22 so I've never had a proper career job. I started September Street after graduating with an MA in Sustainable Development from St Andrews.

30-35 seconds: Where did the idea come from?

Whilst I was studying for my degree I did a lot of research into how and where clothes were made which was an incredibly eye-opening experience. I couldn't justify spending my hard-earned money on clothes that I knew had probably been made in horrific conditions in darkest Bangladesh any longer so I set out to find an alternative and share my discoveries with others.

35-40 seconds: What's the smartest thing you've done so far?

Definitely applying to be part of the Entrepreneurial Spark Accelerator programme. I've met some inspirational entrepreneurs and I'll be forever grateful for all of the opportunities ESpark have offered me.

40-45 seconds: What's the stupidest?

Not taking enough action fast enough. It's easy to wait for things to come your way but you have to seek out opportunities and continually push yourself forward.

45-50 seconds: If your business was a biscuit, what would it be?

A triple chocolate chip cookie. I'm yet to meet a woman who doesn't like at least one of our designers, the same way I'm yet to meet a woman who doesn't like chocolate!

50-55 seconds: Which idea are you a bit jealous of?

Fellow ESpark chiclet Flavourly! It's a great idea supporting small food producers with a fantastic business model.

55-60 seconds: Where are you going to be in 12 months' time?

September Street will be the go-to destination for high-end, independent designer fashion - saving the world one shopaholic at a time.


To find out more about September Street, click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

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