60 second start-up: Squadron Venture Media

0-5 seconds: Sum your business up in a sentence:

Advertising investment for start-ups.

5-10 seconds: What's the business model?

We develop mass-media advertising campaigns for fast-growth companies in exchange for a share of their revenues or an equity stake in their company.

10-15 seconds: Who are your competitors?

We don’t really have any, apart from the old way of doing things (hiring an ad agency and paying cash for media space). We’re offering a new way for young companies to grow their customer base without risking the large capital sums that advertising tests usually involve.

15-20 seconds: What's your USP?

All the parties that we work with; advertising agencies, media companies and Squadron itself share the same goal as our clients – if they don’t grow, none of us make money.

20-25 seconds: How have you funded it so far?

The business is self-funded.

25-30 seconds: What were you doing before?

I spent fifteen years in advertising agencies in the UK, US and Asia followed by 6 years working as a CMO and marketing consultant to tech start-ups like Zoopla, Moo.com and eHarmony.

30-35 seconds: Where did the idea come from?

I read about a media space for equity scheme being run by a German TV broadcaster. I liked the idea but thought the concept could be pushed further incorporating advertising agencies and more than one media company.

35-40 seconds: What's the smartest thing you've done so far?

Enlisted the help of a very senior, seasoned operator in the media industry who can open more doors at a CEO level in media companies than I can.

40-45 seconds: What's the stupidest?

Not taking on additional headcount fast enough.

45-50 seconds: If your business was a biscuit, what would it be?

Millionaire’s shortbread.

50-55 seconds: Which idea are you a bit jealous of?

André Balazs’s seaplane service from New York’s East River to The Hamptons. Genius.

55-60 seconds: Where are you going to be in 12 months' time?

Figuring out how to help our clients replicate their UK advertising success in other key markets. Celebrating England’s second World Cup triumph.


To find out more about Squadron Venture Media, click here, or follow them on Twitter.

Catch up with last week's 60 Second Start-Up here.

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