We could go on all day about the success that our Smarta 100 winners have experienced over the past three years. Each business has its own unique story but here’s just a few for you to take inspiration from. So if you haven’t applied, why not?
Failure wasn’t an option for Mask-arade and it’s trio of founders. Founded in 2008 by Ray Duffy, Chris O’Nyan and Dean Walton, their witty idea was rejected by Dragons’ Den in 2009. But knowing that everyone dreams of being a celebrity, or having a face that looks like Kate Middleton’s, Ray, Chris and Dean never gave up on their dreams. Creating masks of high-profile celebrities, you can now wear the face of Harry Styles or Boris Johnson, if that’s your kind of thing. Winning Smarta’s ‘Best Use of Resources’ award in 2012, this was just the beginning of their journey.
Dean Walton spoke about the importance of the awards and believes that the Smarta 100 provided his company with vital PR: "Definitely enter, it is a brilliant way to boost your profile and just being part of Smarta is a great way of networking and spreading the word about your business. If you are proud of your achievements then tell the world, think of all the great things that you have a achieved and get them down in your entry."
How do you market a popular product like a brownie? Just ask Kate Jenkins who, with her unique branding and delicious brownie’s, has gone on to experience extraordinary success with her business Gower Cottage Brownies since her Smarta 100 award in 2011. Making purchasing as easy and appealing as possible to her consumers, Kate’s product has been praised by food critics across the country. Heralded as ‘the best Brownies we have ever tasted’ by BBC Good Food Magazine and Sunday Times boasted that ‘they’re so good, they almost eat themselves!’
Kate told us how important the awards were to her success, saying: "Entering the Smarta awards and becoming part of the 'Top 100' led to significant exposure for our Artisan business and made us realise just how loyal & supportive our customers are as they got behind us and voted us in to the top 20."
There’s not many things better than a refreshing cocktail on a Friday night after a long week at work. Naomi Kibble and Helen McAvoy, founders of Rocktail, created an innovative brand that would kick up a fuss in the alcoholic beverage industry. They market their product with clear and concise information about their brand and Rocktails come with just three instructions: freeze, leave, squeeze. The have gone on to become a recongised brand within the start-up industry, recieving a number of awards including our Smarta 100 awards. They also famously appeared on Dragons' Den and depsite being offered an £80,000 investment from Peter Jones and Duncan Bannatyne, they decided against taking the offer.
You have until the 1st September to get your applications in so why wait any longer? It's free to enter and your small business could win £10,000! For more information and to apply, click here.