Are you a small business owner thinking about either creating a website for your company or maybe you are trying to optimise it to rank better on Google? There are lots of amazing benefits to implementing SEO as a small business and here we are taking you through the key benefits as to why you need it today.
The Evolution of SEO
Since the launch of the world wide web, SEO marketing has consistently been on the rise. At first, those in marketing tried to trick the algorithms set by search engines and this quickly became known as black hat SEO. Over the years, search engines have become more and more privy to this and they are consistently updated to ensure that these techniques become less effective and that user experience is put at the forefront for SEO experts. It is important to remember that investing in SEO is a long term plan that constantly needs updating as what was relevant just a few years ago, may not be as effective now. However, the benefits remain the same and below you can find out what the benefits are for small businesses who invest in this type of marketing from an Oxford SEO company.
Having an Easy to Use Website
When you implement SEO as a small business, you will be creating a faster, smoother and more user-friendly website experience. While SEO used to solely be about pushing your website higher on search engine rankings, this is no longer the case and SEO is also extremely important for improving the user experience of your website too. Having an easy to navigate website that is not cluttered with useless information will encourage your potential customers to stay longer on the website. This then leads to a decrease in the bounce rate and you can expect more traffic heading towards your website. What’s more, when you provide your customers with relevant content they are more likely to be able to find exactly what it is that they are looking for. When your website users are happy, search engines are happy and this is exactly what you are aiming for!
Get More Customers
For the most part, the key reason why small businesses will be looking to invest in a website is to make a return in the long run with increased customers. However just by simply having a website does not automatically mean that you will be bringing in more customers but small businesses with SEO optimised websites should be bringing in more customers and tend to grow twice as fast as businesses who don’t have SEO implemented. This is not only one of the most affordable marketing tools available to small businesses, it is also one of the most effective and so is a win-win situation for everyone. It will also only bring in customers looking for your product or service and so you are more likely to make sales from this investment.
As we mentioned before, all small businesses will want their website to be converting the traffic that is arriving to it and making money from these conversions. When a website is SEO friendly, it will load faster, will be easy to navigate and you will be able to view it across all devices including mobile. These benefits mean it is more likely that your readers or visitors will turn into your loyal customers, subscribers or returning visitors.
Increased Brand Awareness
What’s great about SEO for small businesses is that it will help you to get higher rankings on search engines which means more potential customers are likely to come across your business and this then results in more people hearing about your brand! This means that you will need to start investing in SEO and gaining top rankings for key terms relating to your business.
Beat Out the Competition
For most of us, as soon as we are seeking or need information on a product or service, we take to search engines. This is why it is so incredibly important that you have an SEO optimised website! While your competition may be slacking with their online presence, this gives you the opportunity to get more customers coming to you instead. Customers are far more likely to trust a company which has an online presence and user-friendly website than one that does not. On the other hand, you may have noticed that your competitors are investing in SEO marketing and so you won’t want to let them grab a bigger slice of the action and steal your potential customers from you.
As you can see, there are so many amazing benefits to implementing an SEO strategy to your website including targeted traffic, more conversions and increased brand awareness. Make sure you start your SEO marketing strategy today to put your business on top of the search engine rankings.